Buick Encore revealed at 2012 NAIAS

2013 Buick Encore Takes the Stage

All-new luxury crossover is versatile, efficient and continues brand’s growth

DETROIT – Buick today introduced the all-new 2013 Encore – a luxury small crossover that delivers Buick’s signature style, interior acoustic refinement and collection of luxury amenities in a maneuverable, versatile and efficient package.

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The Encore is on display at the North American International Auto Show in Detroit through Jan. 22, and goes on sale in early 2013.

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Buick Encore teaser #2

DETROIT – Buick today confirmed the introduction of the 2013 Encore, an all-new, versatile five-passenger crossover set to debut at the 2012 North American International Auto Show in Detroit.

Encore joins a rapidly expanding family of Buick vehicles that has recently seen the additions of the Verano compact luxury sedan, the Regal GS sport sedan, and fuel-efficient eAssist “light electrification” technology on both LaCrosse and Regal.

Encore will offer contemporary styling, signature QuietTuning technology, and a host of features and amenities customers expect from Buicks today. More details will be made available when Encore is revealed on Jan. 10.

This week, a new Encore tab on www.facebook.com/buick will feature a covered photograph of the vehicle. Each week leading up to the reveal, Buick will uncover a section of the photo. The final image will be revealed the same morning Encore takes the stage at the Cobo Center in Detroit.